CASE STUDY

Rothko Chapel Identity & Branding
Rothko Chapel Environmental Signage & Wayfinding
Rothko Chapel Website

Original Identity and Logotype

Inventory of existing messages and visuals

Inspiration and Concept Scheming

The space, architecture, art, people, history and significant place in the Houston cultural landscape all contribute to the inspiration for the identity program.

Descriptors

Logotype

The logotype will remain the consistent element of the identity and applications. The Apex font family was selected for its clean, elegant clarity and non-trendy enduring form.

Colors

Color is a powerful tool that promotes visual recognition. When consistently applied, it will reinforce the Rothko Chapel identity. The expanded but carefully selected palette allows for a range of uses and applications for visual variety.

Program Fonts

The program uses the font families of Apex New and MrsEaves.

Identity Application